Špajz Salaša 137
For ŠPAJZ, Elder Design Studio developed a visual identity that authentically connects with the spirit of local food culture. Working alongside the founder’s creative vision, we built on her initial branding elements to capture the warmth and tradition of ŠPAJZ while appealing to a modern audience that values quality and authenticity.
The collaborative process focused on preserving the owner’s personal touch. While she crafted the logo and hand-drawn illustrations, our team extended these elements into a cohesive brand experience. This included designing and developing the website, refining the typography for Latin-based characters to complement her original Cyrillic script, and creating digital assets that retained the hand-crafted feel of her illustrations. We enhanced the colour palette and created additional print materials such as:
● A menu with a map
● Wooden plaques with QR codes for menu access
● Packaging designs, including:
● A traditional paper cone for pork cracklings
● An envelope-style package for cured ham
Our goal was to create a brand identity that feels like a warm embrace—a blend of tradition and light-hearted charm. With Elder’s support, ŠPAJZ now carries a brand identity that stays true to its roots while engaging today’s consumer. As Partners in Design, we’ve crafted a visual language that goes beyond food. It cherishes the authentic experiences and traditions behind each bite.
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*The beautiful photos were done by Mex Production.
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