Bananafish

Every visual identity should reflect a brand’s mission and identity—we set out to achieve that with Bananafish, a creative marketing agency specialising in Copywriting, Content Marketing, and SEO.

Our goal? Build a branding system that’s not just recognisable but deeply personal.

About the Client

Bananafish is a marketing agency from Serbia that offers strategic and creative services to help clients gain real visibility and actual results through compelling content. Their work spans industries, wherever serious goals need sharp words and smart positioning.

Challenge

The client sought a basic yet memorable visual identity that reflected their creative style and energy. The brand had to stand out in competitive market while remaining flexible and authentic.

Our Solution

We created a Basic Visual Identity Package tailored to Bananafish’s voice and audience.

This included:

• A custom-designed logo
• Original illustrations
• A distinct colour palette
• Typography that complements the tone of the brand

Our focus was to build a consistent, emotional connection between the brand and its audience, anchored in visuals that feel as bold and vibrant as the agency.

Design Process

Our workflow included collaborative brainstorming workshops, multiple iterations of logo sketches, and hands-on refinement of the brand elements.

Tools used:

• Adobe Illustrator for illustration and logo development
• Client workshops and mood board sessions to align style and personality

Fun fact: The final logo resonated so profoundly with the founder that they tattooed it—a true testament to their brand commitment.

Impact

The outcome is a sharp, energetic visual identity that’s easy to recognise, remember, and fall in love with. With a clean design system and memorable illustrations, Bananafish is now positioned to grow its brand across platforms, attract new clients, and express its voice visually.

Bananafish’s brand identity proves that good design goes beyond visuals—it’s about connection, consistency, and creativity. And sometimes, it’s even tattoo-worthy.